INFINITI INITIATES BRAND PARTNERSHIP WITH CHEF DE CUISINE SIMONE ZANONI AND CHAMPION FREESKIER CAMILLE JACCOUX
Rolle, Switzerland Infiniti has announced a partnership with Simone Zanoni, Chef de Cuisine of Trianon Restaurant in Versailles, and Camille Jaccoux, Champion Freeskier from Chamonix, who will be acting as new brand ambassadors for Infiniti in Europe.
For a period of at least six months both celebrities are offered the opportunity to live, feel and express their passion through their new QX70 Ultimate cars, the high-end version of the brands large premium crossover. Both the cars have been handed over to the ambassadors in Versailles and Chamonix, respectively.
Before Simone Zanoni became Trianons Executive Chef in 2007 he was second Chef in famous restaurants, such as Amarylis, Petrus, Claridges, and Head Chef at Gordon Ramsay in London. He has received the Best Italian Chef award as well as an Acon Award.
Being a Chef for a luxury hotel restaurant requires not only passion, but demands creativity and a `go beyond´ mentality to achieve superb and extraordinarily designed artworks for my clients said Simone Zanoni. For all of this, I need what the Ultimate version of the QX70 clearly delivers: inspiration.
Camille Jaccoux, known as an ultimate and iconic freeskier, is a co-founder of the fashionable skiing brand, Black Crows Ski. His expert ability on skis has provided him with numerous film appearances, among them as a stunt-double for James Bond and as protagonist in various advertising campaigns.
It is an honor for me to be a brand ambassador of one of the most iconic cars on the market, said Camille Jaccoux. QX70 Ultimate perfectly matches a passionate skier who loves crossing boundaries and pushing the limits. I am looking forward to experiencing just this with my Infiniti that expresses the same ambitions.
We are excited to announce this partnership with two highly acknowledged icons in their respective fields, who incorporate everything that the Infiniti QX70 Ultimate stands for: innovation and performance, said François Goupil de Bouillé, Vice President of Infiniti Europe, Middle East and Africa. Stay tuned to experience a number of joint activities down the road.
For visual impressions, please take a look at the following videos:
Infiniti Motor Company Ltd. is headquartered in Hong Kong with sales operations in over 50 countries. The Infiniti brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan, the United States, United Kingdom and China. Infiniti plans to also expand manufacturing into Mexico by 2017.
Infiniti design studios are located in Atsugi-Shi near Yokohama, London, San Diego and Beijing.
Infiniti is in the middle of a major product offensive. The brand has been widely acclaimed for its daring design and innovative driver-assistance technologies.
From the 2016 season, Infiniti is a technical partner of the Renault Sport Formula One team, contributing its expertise in hybrid performance.
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